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Age
Income
Gender
Marital Status
Households with Children
Age & Gender of Children
Households with Seniors
Address Type Indicator
Homeowner / Renter
Home Value
Year Home Built
Length of Residence
Economic Stability Indicator
Discretionary Income Index
Underbanked / Cash Transactor
Heavy Transactor
Credit Card Indicator
Credit Card Type
Credit Card Users
New Bank Card Issued
Range of New Credit
Buying Behavior
Mail Order Donor
Mail Responder
Mail Order Buyer
Online Purchase Indicator
Types Of Retail Purchases
Number of Orders: Last 24 Months
- Upscale Catalogs
Number of Orders: Last 24 Months
- Low Scale Catalogs
Number of Orders: Last 24 Months
- Mid Scale Catalogs
Last Offline Order Date (Month
Only)
Last Offline Order Date (Year
Only)
Last Offline Order Date (YYYYMM)
Last Offline Order Date (YYYYMMDD)
Last Online Order Date (Month
Only)
Last Online Order Date (Year
Only)
Last Online Order Date (YYYYMM)
Last Online Order Date (YYYYMMDD)
Dollars Spent: Last 24 Months -
Offline
Number of Orders: Last 24 Months
- Offline
Dollars Spent: Last 24 Months -
Online
Number of Orders: Last 24 Months
- Online
Preferred Retail Store Type
PC Owner
PC DSL/High Speed User
Channel Preference Propensity -
Internet
Channel Preference Propensity -
Mail
Channel Preference Propensity -
Phone
Household Health
Date of Birth (Requires DOB Use)
Month of Birth (Requires DOB
Use)
DOB Use
Education Level
Occupation
Business Owner
Number of Children
Child Exact Age
Investors
Net Worth - Premier
Ethnicity
Ethnic Country
Religion
E-mail Users
Veteran
Voter Party Preference
Housing Type Detail
Home Office Indicator
Presence of Pool
Home Purchase Date
Home Purchase Year
Primary Loan Date
Loan to Value Range
Market Decile
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Available Home Equity
Metro Area Size
Estimated Residential Properties
Owned
Recently Married
Recently Divorced
Expectant Parent
New Parent
Single Parent
Child Nearing High School
Graduation
Recent College Graduate
Empty Nester
Recent Mortgage Borrower
Recent Home Buyer
Hobbies & Interests
Casino Gambling Propensity
Green Living
Community Involvement
Main Vehicle Type Owned
Truck/Motorcycle/RV Owner
Vehicle 1 - Make
Vehicle 1 - Year (1988 -
Present)
Vehicle 2 - Make
Vehicle 2 - Year (1988 -
Present)
Vehicle Make Scan Field
Vehicle Year Scan Field
Vehicle Propensity - Compact
Vehicle Propensity - Coupe
Vehicle Propensity - Exotic
Vehicle Propensity - Pickup
Truck
Vehicle Propensity - Crossover
Vehicle Propensity - Luxury
Crossover
Vehicle Propensity - SUV
Vehicle Propensity - Luxury SUV
Vehicle Propensity - Domestic
Sedan
Vehicle Propensity - Foreign
Sedan
Vehicle Propensity - Luxury
Sedan
Vacationed/Would Enjoy Vacation
in RV
Vacationed in USA
Vacationed Internationally
Personicx Financial LifeStage
Codes
Personicx Hispanic
Personicx Insurance LifeStage
Codes
Personicx Life Stage Clusters
Personicx Life Stage Group Code
Adult Age Ranges in HH
African American Professionals
Age HH (Age Head of Household)
Age HH (Age Head of Household) –
Premier Complete
Available Home Equity (RPA)
Brand Name Medicine Propensity
Census Median Home Value
(hundreds)
Census Median Income (hundreds)
Claritas Income Producing Assets
Community Reinvestment Act Code
Consumer Prominence Indicator
Deliverability Score
Delivery Drop Point Indicator
DOB (Select Year only)
Ethnic Group Code - Etech
Ethnic Language Preference Codes
Expiration Date 1 (Loan Month)
Expiration Date 2 (Purchase
Month)
Gaming
Geo Match Level Code
Head HH Education
Head HH Education - Premier
Complete
Head HH Occupation
Head of HH only
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Hispanic Assimilation Index -
Etech
Hispanic Country of Origin
Home Purchase Date (RPA)
Home Purchase Date (RPA) -
Uncoded
Household Size
Household Status Indicator
Housing Type
Income-Narrow Ranges
InfoTrend Cellular User Model
InfoTrend International Long
Distance User Model
InfoTrend Internet User Model
InfoTrend Long Distance User
Model
InfoTrend Optional Calling
Services User Model
Internet Connection Type
Investments - Active
Investor Model - Highly Likely
Investors
Length of Residence with Uncoded
Life Insurance Policy Owner
Marital Status - Premier
Complete
Market Value Model Indicator
Method of Payment Count - Cash
Method of Payment Count - Credit
Card
Method of Payment Count - Retail
Card
Net Worth
New/Used Ind - 1st Vehicle
New/Used Ind - 2nd Vehicle
Number of Address Lines Present
Number of Adults
Number of Children - 100%
Number of Contributing Sources
Number Of Credit Lines
Number of Generation in HH
Number of Vehicles
P$YCLE NE Segment Code
PC Operating System
Political Party - Head of
Household
Prefix Title
Prem New Car Buyer
Prem Retail Activity - Date of
Last Activity
Prem Young Adult
Presence of Children - 100%
Prizm NE
Prizm NE Household
Probable Teen Driver
Real Property Lender Type 1st
Real Property Loan Amount Range
1st
Real Property Property Type
Real Property Purchase Amount
Real Property Real Estate
Investor
Real Property Year Built
Real Property Year Built -
Uncoded
Software Buyer
Time Zone
Travel (Business) - Domestic -
Have Taken
Travel (Business) - Domestic -
Would Enjoy
Travel - Airline
Travel - Intl Vacation - Would
Enjoy
Travel - US Vacation - Would
Enjoy
Vehicle - Intend to Purchase
Wireless - Product Buyer
Working Woman Indicator
ZIP4 Record Type
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